Portfolio

Branded UX project phases, Living Brands, Brand Personality, Brand Archetypes, and Personas.
Discover: Mental models, target groups, persona mood boards, use cases, benchmarks, product and stakeholder analysis.
Define: Brand filter, mood boards, KPIs for BIXD, and product backlogs.
Design: Agile work, design sprints, basics for BIXD, screen-based applications, augmented and virtual reality, and the Internet of Things.
Deliver and Distribute: Pattern libraries, design systems, and brand management ecosystems.
BIXD deployment, implementation, and further development, and agile brand development.
Business Ecosystems: Thinking in ecosystems, ecosystem strategy, and ecosystem design.

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Basics of Usability and User Experience: Usability and user experience: the difference, key standards and guidelines, usefulness, usability, brand experience, social psychology, and personas.
Foundations for the conception of digital products: Agile teamwork, design thinking, double diamond process, agile project management with SCRUM.
Usability engineering: Focus groups, usability tests, and split testing.
Foundations of prototyping with Adobe XD: Creation and modification of artboards and elements, wireframes, low-fidelity mockups, and interactive prototypes.

Project work upon request.

Introduction and Application Areas, Global Megatrends, Mindset, Digital Customer Life Cycles, Microcycle of Design Thinking, Lead User, Methods and Tools, Digital Products and Services, Design Criteria for Digitalization, Efficient, Interdisciplinary Teamwork, Team Experience and Collaboration, and Human-Robot Coexistence.
Phases:
• Empathize, Define, Ideate, Prototype and Test.
• Business Ecosystems
• Design Thinking Exercises and Application Examples.

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